Dr Charlotte Armitage is a Psychologist and Psychotherapist who has worked in NHS and various other mental health settings. A duty-of-care psychologist with specialist media knowledge, she is on the registered list of mental health practitioners for all major UK broadcasters and has been the duty-of-care psychologist for the television shows Genius Game, Kill List, Heartstopper, Big Brother, Celebrity Big Brother, The Only Way is Essex, and Celebs Go Dating.

In 2022, Dr Armitage launched a National Awareness Day called‘No Phones at Home’. She works with various councils across the UK to educate teachers and safeguarding leads about how device use impacts children, including developing and delivering the ‘Be Device Wise’ programme and launching 'Disconnect to Reconnect' week, which was rolled out across 292 schools across Leeds earlier this year and with more councils joining the initiative since September. Business Insider has named Dr Armitage one of the top ten BAME female entrepreneurs in Europe to watch, and she regularly appears in the media.

Dr Armitage lives with her daughter in Yorkshire, and works with clients nationwide at her practices in Leeds and London.