Rod Judkins

Rod Judkins
Everyone would benefit from reading Judkins, if only because he is so entertaining [...] His chapters are packed with counterintuitive insights and hard truths, which are seldom so clearly and vividly laid out.
Psychology Today

Rod Judkins is a lecturer at Central Saint Martins in London, one of the world’s pre-eminent art schools whose alumni range from Lucian Freud and Antony Gormley to Stella McCartney and Alexander McQueen. He has lectured on the subject of creativity at universities and to businesses around the world. Trained at the Royal College of Art, he has exhibited at galleries including Tate Britain, the National Portrait Gallery and the Royal Academy.

As well as writing Make Brilliant Work, Rod has published three other books – including The Art of Creative Thinking, which is an international bestseller – and has been published in fifteen languages.


Make Brilliant Work: From Picasso to Steve Jobs, How to Unlock Your Creativity and Succeed


Pan Macmillan[World]


Whatever your creative hangup, Rod Judkins has steps you can take now, and a wealth of examples to support his advice. An admirably straightforward, no-nonsense guide to getting over yourself and getting to work.
Mason Currey, author of Daily Rituals: How Artists Work
This book is packed with great stories and ideas to power up your work journey with creativity and success by doing things differently.
Susie Pearl, author of The Art of Creativity and Instructions for Happiness and Success
As thrilling as it is useful, Rod Judkin’s latest manifesto on how to lead the creative life is . . . full of left-field thinking and case studies that illustrate the path of success [...] I loved it.
Phil Beadle, educator and author of How to Teach


How do we rate work?

It’s good, it’s bad or it’s brilliant.
What response does your work usually get? Be honest.
This book will help you make your work brilliant.

You don’t have to be brilliant to produce brilliant work. Many of the characters you will meet in this book failed at school, lacked natural talent, were not especially gifted or were repeatedly sacked. But their methods produced brilliant work – and they will work for you, too. Make Brilliant Work is the essential book from Rod Judkins, author of the international bestseller The Art of Creative Thinking.

Whether you are a business or an individual, you might find it hard to produce something significant and important. The real-life heroes in this book will show you how to make the transformation from ordinary to extraordinary. From Roald Dahl to Steven Spielberg, and star architect Zaha Hadid: the figures in Make Brilliant Work will show you how to think for yourself, take risks and persevere to create brilliant work.

Ideas Are Your Only Currency


Sceptre/Hachette UK[World]


'Some business books are annoying because they try to tell you what to think. This one, however, shows you how to think. It features artfully simple prose, immersive and witty illustrations, and a range of eminently quotable aphorisms by anyone from Socrates to Pamela Anderson. Whatever job you are doing today, this book will help you do it better tomorrow, with a smile on your face [...] Both fun and stimulating.'
Harper's Bazaar


Future-proofing for thinkers

Acclaimed artist and business consultant Rod Judkins reveals how to inspire great ideas, and how to future-proof yourself in the knowledge economy.

'What skills and abilities will a student need to prosper in five, ten, or fifteen years' time?'

In a world of change, where skills become out of date quickly, it is ideas that last.

We all need to be prepared for a world that is fluid, global and interdisciplinary. Distinctions between specialties will blur and overlap. Change is happening at electrifying speed. In this vortex there are no maps.

Featuring 100 interactive chapters to inspire groundbreaking new ideas, this is perfect for fans of Keri Smith's Wreck this Journal, Paul Arden's It's Not How Good You Are and Rolf Dobelli's global bestseller The Art of Thinking Clearly.

The Art of Creative Thinking


Sceptre/Hachette UK[World],
Perigee Books/PRH US[North American],
China Renmin UP[Chinese simplified],
Skolska Knjiga[Croat],
Pustaka Pelajar[Indonesian],
Editorial Gustavo Gili[Spanish],


***over 100,000 copies of the UK edition sold***

The secrets of creative thinking, by a lecturer at the world famous St Martin's College of Art who has spent a lifetime researching innovative thinkers.

Be stubborn about compromise.

Plan to have more accidents.

Be mature enough to be childish.

Contradict yourself more often.

Discover the Art of Creative Thinking.

A scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school.

The Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity.

Rod Judkins, of the world-famous St Martin's College of Art, has studied successful creative thinkers from every walk of life, throughout history. Drawing on an extraordinary range of reference points - from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol's studio to Einstein's desk - he distils a lifetime's expertise into a succinct, surprising book that will inspire you to think more confidently and creatively.

You'll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the twenty-first century, it's technically illegal to be as good as Michelangelo.